Should you mix business with biology?
Charles Darwin, it so happens, was a keen businessman. He just didn’t know it. But his theories about evolution and natural selection are so germain to your world and your company that he might as well have titled his seminal work, “The Origin of Profit.”
In order to survive, your company must compete for resources. In order to compete, you must adapt, evolve. If your company at any point isn’t suited for the market environment, you’ll be likely to go the way of the carolina parakeet.