The Path to High Profits doesn’t require Genius

Albert Einstein never said that “the definition of insanity is doing the same thing over and over and expecting different results.” I guess that’s just what happens when you’re the smartest person on the planet; wise sayings stick to you like doctorates and Nobel prizes.

The quote first appeared in 1981, published in a document by Narcotics Anonymous, and targeted to help those with narcotics addictions realize they can’t continue using and expecting to be able to stop when they want.


Should you mix business with biology?

Charles Darwin, it so happens, was a keen businessman. He just didn’t know it. But his theories about evolution and natural selection are so germain to your world and your company that he might as well have titled his seminal work, “The Origin of Profit.”

In order to survive, your company must compete for resources. In order to compete, you must adapt, evolve. If your company at any point isn’t suited for the market environment, you’ll be likely to go the way of the carolina parakeet.

Sinking Ship

Is your business seaworthy?

I’m not treading new waters when I compare your business to a sailing ship. But you don’t mind, do you? You’re the captain of your ship, the skipper. You can’t help but smile that one time a week one of your employees says “aye aye” when you give out an assignment. This is your boat.

How do you know if your boat has a hole?